PressForward can help wherever managerial or technological considerations have an impact on your publishing goals. We have guided publishers to a deep understanding of the following among other topics.

ONIX is an acronym for ONline Information eXchange. It is a standard format that publishers can use to distribute electronic information about their books to wholesale, retail or Internet retail booksellers, other publishers, and everyone else involved in the book distribution industry. It is well established that the more information customers have about a book, the more likely they are to buy it. The jacket cover of a book usually contains most of the relevant promotional information: cover design, synopsis, reviews, author biography, etc. This information is known as book metadata, and it helps potential readers to make their purchase decision.

Bar coding is the standard machine readable way of encoding critical information about a book such as its price and ISBN number. ISBN is an acronym for International Standard Book Number. It is a globally recognized 10-digit number that uniquely identifies books and book-like products. The ISBN's purpose is to identify each title or edition of a title from each specific publisher and is unique to that edition. This promotes more efficient distribution and marketing by booksellers, libraries, universities, wholesalers and distributors.

Electronic publication was the subject of much hyperbole just a couple of years ago; now the pendulum has swung the other way and many publishers are dismissive of its potential and possibilities. We understand where it makes sense, where it is a passing fad and whether e-book format or HTML web presentation will work best. We can untangle the competing technologies for digital rights management and determine how to make an electronic publishing venture sustainable and profitable.

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